KATIE
KRASS
Senior Graphic Designer
About Me
Hi there! I’m Katie, an accomplished, Los Angeles-based Senior Graphic Designer with over 10 years of design experience. I am passionate about creating beautiful and impactful designs, across various digital and print media platforms. With my strong work ethic, artistic instinct and technical expertise, I am confident in my ability to contribute to the success of any design project.
When I’m not working, you’ll likely find me putting my imagination to work with all kinds of passion projects. Whether I’m creating custom jackets for my daughters and their friends, getting crafty with my Cricut, designing invites for the non-profits close to my heart or helping friends design their local business logos, my artistic wheels are always spinning! I also enjoy traveling, baking, scuba diving, trying new restaurants with my husband, and binge-watching the latest and greatest series.
Work Experience
06/2017 - 03/2023
Senior Graphic Designer
Friendbuy
Responsible for designing and building refer-a-friend campaigns including creating widgets, landing pages, and coding respective emails for clients such as Walmart, SPANX, Disney, Casper, Intuit and Dollar Shave Club
Designed and developed referral marketing campaigns for clients based on their company style guides and created final mockups to review with client over Zoom
Worked closely with the product development team to design and optimize user interfaces and user experiences (UI/UX) for the company referral marketing platform
Extensive knowledge of design principles, color theory, typography and layout techniques
Mentored and guided junior designers, providing constructive feedback and fostering their professional growth
02/2015 - 01/2017
Graphic Designer
Fullscreen
Designed print and online materials including key art, marketing collateral, presentations, social marketing assets, press kits, business cards and newsletters
Specialized in PowerPoint and Keynote presentation decks for high-level executives and marketing pitches
Conceptualized and executed a wide variety of graphics, GIFs and memes for Fullscreen’s social media and subscription service
Designed custom YouTube end cards, channel banners and thumbnails for clients such as A&E, Michaels, Hasbro, Lifetime, E!, and The New York Times
Skills
HTML/CSS
ADOBE CREATIVE SUITE
MICROSOFT OFFICE
KEYNOTE
SKETCH
FIGMA
Education
2006 - 2010
UC Santa Barbara
Bachelor of Arts, Art Studio
Dean's List
Bachelor of Arts, Art History
Dean's List
2007 - 2008
UC Davis Study Abroad Program
La Napoule, France (June 2007)
French Impressionism
Okazaki, Japan (June 2008)
Japanese Popular Culture in Tradition