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KATIE
KRASS

Senior Graphic Designer

About Me

About Me

Hi there! I’m Katie, an accomplished, Los Angeles-based Senior Graphic Designer with over 10 years of design experience. I am passionate about creating beautiful and impactful designs, across various digital and print media platforms. With my strong work ethic, artistic instinct and technical expertise, I am confident in my ability to contribute to the success of any design project.

 

When I’m not working, you’ll likely find me putting my imagination to work with all kinds of passion projects. Whether I’m creating custom jackets for my daughters and their friends, getting crafty with my Cricut, designing invites for the non-profits close to my heart or helping friends design their local business logos, my artistic wheels are always spinning! I also enjoy traveling, baking, scuba diving, trying new restaurants with my husband, and binge-watching the latest and greatest series.

Work Experience

Work Experience

06/2017 - 03/2023

Senior Graphic Designer

Friendbuy

Responsible for designing and building refer-a-friend campaigns including creating widgets, landing pages, and coding respective emails for clients such as Walmart, SPANX, Disney, Casper, Intuit and Dollar Shave Club

Designed and developed referral marketing campaigns for clients based on their company style guides and created final mockups to review with client over Zoom

Worked closely with the product development team to design and optimize user interfaces and user experiences (UI/UX) for the company referral marketing platform

Extensive knowledge of design principles, color theory, typography and layout techniques

Mentored and guided junior designers, providing constructive feedback and fostering their professional growth

02/2015 - 01/2017

Graphic Designer

Fullscreen

Designed print and online materials including key art, marketing collateral, presentations, social marketing assets, press kits, business cards and newsletters

Specialized in PowerPoint and Keynote presentation decks for high-level executives and marketing pitches

Conceptualized and executed a wide variety of graphics, GIFs and memes for Fullscreen’s social media and subscription service

Designed custom YouTube end cards, channel banners and thumbnails for clients such as A&E, Michaels, Hasbro, Lifetime, E!, and The New York Times

Skills

HTML/CSS

ADOBE CREATIVE SUITE

MICROSOFT OFFICE

KEYNOTE

SKETCH

FIGMA

Education

Education

2006 - 2010

UC Santa Barbara

Bachelor of Arts, Art Studio

Dean's List

Bachelor of Arts, Art History

Dean's List

2007 - 2008

UC Davis Study Abroad Program

La Napoule, France (June 2007)

French Impressionism

Okazaki, Japan (June 2008)

Japanese Popular Culture in Tradition

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